In-Person Focus Groups and Qualitative Market Research

When you want to differentiate between consumer motivating must-haves and nice-to-haves, these methods are insightful. Capture associations, connections, chains of thoughts and feelings. Validate assumptions. Identify blinds spots about the target. Determine your product’s fit to lifestyle and how key product benefits resonate with your market. Uncover usage scenarios and how to leverage them.

In-Person Focus Groups
and Qualitative Market Research include:

  Focus Groups, Mini-Focus Groups, Circle of Friends Groups

 

  In-Depth Interviews (IDI’s), Dyads, and Triads

 

  Shop-Alongs and Dine-Alongs

 

  In-Home Ethnographies and In Situ Research

qualitative market research
Here’s how it works…

In-Person Qualitative Research is conducted on a specified day and time. Typically, sessions last 1 to 2 hours. Respondents are selected based on the criteria set by the client.

The Lead Moderator facilitates the discussion and drives deeper conversations through follow-up questions and probes for additional meaningful details and feedback from respondents.  Members of the client team can view the entire discussion live or via recorded video of the session.

The result is a rich abundance of actionable data around your target audience’s needs, wants and frustrations around your category and brand.

qualitative-online-focus-group
WHAT OUR CLIENTS HAVE TO SAY ABOUT FIELDING IN-PERSON FOCUS GROUPS WITH US…

“When creating custom research studies relating to food & beverages we partnered with Holly O’Neill of Talking Business because we wanted to work with someone who would be able to help us both create an innovative study design and to truly connect with the consumer target. Holly’s engaging techniques enabled her to quickly dive beneath the surface to uncover our participants’ needs, attitudes and motivations around food and beverages. The result? Breakthrough insights that inspired the development of new food products and marketing programs in addition to new research techniques to offer our food and beverage clients.”

 

Agency Client | Executive Innovation Director | Food & CPG Innovation Agency

It’s Decision Time
free downloadable guide

Choose to uplevel your Qualitative marketing research with new possibilities, deeper consumer insights and greater brand growth.

See How Online Focus Groups Stack Up with Traditional Qualitative Methodologies
LET’S WORK TOGETHER

Do you want to exceed your Qualitative research goals with custom-designed online focus groups and online communities that address your unique needs? We’re happy to answer your questions and setup a complimentary meeting.

    It’s Decision Time
    free downloadable guide

    Choose to uplevel your Qualitative marketing research with new possibilities, deeper consumer insights and greater brand growth.

    See How Online Focus Groups Stack Up with Traditional Qualitative Methodologies
    LET’S WORK TOGETHER

    Do you want to exceed your Qualitative research goals with custom-designed online focus groups and online communities that address your unique needs? We’re happy to answer your questions and setup a complimentary meeting.