Branding and Positioning Strategy

Discover what sets you apart from your competitors from your customers’ perspective. Expand your brand with hot buttons, personality, values, imagery and key message points.

 

Refine, clarify, solidify and validate your brand promise to best position a product or entity.

 

Create a brand platform to articulate Who, What, Why, and How.

 

Explore brand architecture models to make it easy for customers to find and buy your solutions.

Expand your brand with hot buttons personality values imagery and key message points
Here’s how it works…
focus group moderator

Your company branding assets are assembled and assessed based on your desired result.

Gain Vital Customer Insights and Create a Competitive Advantage

A competitive analysis is conducted to ascertain your positioning and develop a plan to move you towards the positioning you desire.

Qualitative Market Research

Additional market research is conducted to identify how your brand is perceived by actual consumers.

Online Focus Groups Online Communities

Opportunities become visible on how to close the gaps and present a strong cohesive branding message.

When you need help with:

Brand Identity Briefs

Develop a brief that’s differentiating, relevant and salient for the brand.

 

Branding & Strategy Workshops

Refine, clarify, solidify and validate your brand promise to best position the new product or entity.

 

Brand Positioning and Architecture strategies

Expand brand perspectives with hot buttons, personality, values, imagery cues, tone and key messaging points.

 

Brand Name and Tagline Development

Create clarity, promote value, and brand recognition.

WHAT OUR CLIENTS HAVE TO SAY ABOUT FIELDING BRANDING PROJECTS WITH US…

“When it comes to world-class B2B market research, look no further. When my company decided to pursue a corporate re-branding initiative, I called upon Talking Business to help me navigate the functional needs and emotional triggers of our customers and prospects. Holly designed three extensive studies over the last 18 months which provided everything we needed to make sound decisions for our new brand, ensuring it will have maximum impact in the marketplace and provide optimum ROI – thanks again.”

 

Kristy Cornell  |  Manager |  Corporate Marketing |  McBride Electric

It’s Decision Time
free downloadable guide

Choose to uplevel your Qualitative marketing research with new possibilities, deeper consumer insights and greater brand growth.

See How Online Focus Groups Stack Up with Traditional Qualitative Methodologies
LET’S WORK TOGETHER

Do you want to exceed your Qualitative research goals with custom-designed online focus groups and online communities that address your unique needs? We’re happy to answer your questions and setup a complimentary meeting.

    It’s Decision Time
    free downloadable guide

    Choose to uplevel your Qualitative marketing research with new possibilities, deeper consumer insights and greater brand growth.

    See How Online Focus Groups Stack Up with Traditional Qualitative Methodologies
    LET’S WORK TOGETHER

    Do you want to exceed your Qualitative research goals with custom-designed online focus groups and online communities that address your unique needs? We’re happy to answer your questions and setup a complimentary meeting.