SERVICES

Qualitative Market Research Services to Discover Deep Customer Insights to Grow Your Brand

  Enhance your marketing by addressing unmet functional and emotional needs

 

  Improve your product by understanding consumer pain points and barriers

 

  Appeal to your target through clear, focused ads, messaging and packaging

 

  Increase customer relevancy before the launch

 

  Evaluate brand positioning and imagery to easily attract your target

Enhance your marketing by addressing unmet functional and emotional needs
Which Qualitative Methodology is Right for You?

Request Your Comparison Guide to Qualitative Methodologies Here.

Four Services to Collect & Activate Consumer Insights to Super Charge Your Marketing
Online Focus Groups and
Qualitative Online Communities
  • Gain actionable customer insights in the most convenient way for your target.
  • The iterative and asynchronous questioning process allows for more thoughtful responses and deeper learning.
  • Include respondents from any market.

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In-person Focus Groups and
Qualitative Marketing Research
  • Gain powerful and emotional brand insights about your target market.
  • Understand why they buy (or don’t buy) and what they truly want.
  • Understand customer needs, attitudes, perceptions and decision-making.

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Branding and
Positioning Strategy
  • Discover how your brand looks, feels and sounds to your target.
  • Evaluate and optimize your brand identity and imagery.
  • Maximize the potential of your brand’s assets.

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Strategic Brainstorming
and New Product Ideation
  • Removes barriers, spark imagination and encourage fresh ideas.
  • Our skilled facilitators deftly employ hundreds of brainstorming and ideation techniques that inspire creativity.
  • Custom-designed workshops identify new product ideas with higher potential.

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Happy clients include

clients-talking-business-online-focus-groups-starbucks

What our clients have to say about working with us…

“I’ve had the pleasure of partnering with Holly on multiple innovation projects over the last 10 years.  She has been a great match with our team because she is flexible and nimble, able to jump into any situation/topic with an idea on how to take it further.  Holly listens first to the facts that matter, then contributes her suggestions based on years of experience and a proven track record in the industry.  You can always count on Holly to contribute a positive, friendly attitude. This strength enables her to quickly make clients and respondents feel comfortable so that she can easily tap into the real human motivators.  We are extremely picky about who we allow to partner with us on qualitative projects because we know the power of a good moderator, and my go-to choice is Holly.  She is seasoned, reliable, diligent and able to translate data into actionable business learnings.”

 

Laura Moncrieffe  |  Global Innovation Director |  Bamboo Worldwide

What our clients have to say about working with us…

“I’ve had the pleasure of partnering with Holly on multiple innovation projects over the last 10 years.  She has been a great match with our team because she is flexible and nimble, able to jump into any situation/topic with an idea on how to take it further.  Holly listens first to the facts that matter, then contributes her suggestions based on years of experience and a proven track record in the industry.  You can always count on Holly to contribute a positive, friendly attitude. This strength enables her to quickly make clients and respondents feel comfortable so that she can easily tap into the real human motivators.  We are extremely picky about who we allow to partner with us on qualitative projects because we know the power of a good moderator, and my go-to choice is Holly.  She is seasoned, reliable, diligent and able to translate data into actionable business learnings.”

 

Laura Moncrieffe  |  Global Innovation Director |  Bamboo Worldwide

See How Online Focus Groups Stack Up with Traditional Qualitative Methodologies

The Talking Business Framework for Online Focus Groups

Our proprietary framework uses an iterative process to incorporate industry best practices. An agile research approach provides the opportunity to update the direction of online focus groups and Qualitative online communities in real-time in response to newly uncovered consumer insights.

Here’s how it works…
Talking-Business-Agile-Diagram1
1. Develop Study Design

Working closing with you to identify your research goals and develop a customized Qualitative research study design.

2. Recruit Participants

Using a highly adaptable approach of screening potential participants to ensure the right fit for your online focus groups.

3. Create Research Plan

A robust and agile program is created to include the discussion guide, various Qualitative question types, numerous scripts for differing segmentation paths and a whole suite of multimedia and other tools, such as heat mapping.

4. Moderate the Online Focus Groups

This is the implementation step when the Online Focus Group Moderator conducts the online focus groups, engaging with participants and deep diving to uncover actionable consumer stories and respondent-generated media.

5. Analyze & Report Findings

The results of the Qualitative research are packaged together in a comprehensive report giving you the immersive learning and activation insights you need to drive more value for your organization.

Give Us 3 Days, And We’ll Give You a Plan for Gathering Valuable Customer Insights through Online Focus Groups Market Research to Create Irresistible Marketing.
Still, have questions?
Qualitative Market Research

Q. What are Online Focus Groups (Qualitative Online Communities)?

A. Similar to in-person focus groups, the result is vital learning to inform your marketing decision-making. Our most popular Online Focus Groups are Qualitative Online Communities, which are conducted asynchronously. The respondents are asked to participate at times most convenient to them. This promotes more willing respondents, greater honesty and richer responses.

Q. How Do You Field Online Focus Groups?

A. Throughout the asynchronous fielding, typically over 3 consecutive days, the Online Focus Group Moderator is ever-present, analyzing and probing participants’ comments as they are posted. With keen probing, the Online Focus Group Moderator keeps the research discussions moving and on point.  In-depth follow-up questions are posted on respondents’ comments to encourage more engagement as well as the collection of additional customer thoughts and ideas.

Q. How Much Data are Collected in Online Focus Groups?

A. One Qualitative Online Community typically collects about three times the data of one traditional in-person focus group. Every respondent participates for the full amount of online field time, usually 90-120 minutes total over 3 consecutive days.  By contrast, in a face-to-face focus group, respondents spend most of their time listening to others and waiting for their turn, speaking for approximately 13 minutes on average in a two-hour focus group with eight respondents.  Plus, automated transcripts are available in real-time for Online Communities.

Q. What Makes Your Moderators Different from Other Online Focus Group Moderators?

A. The years of experience and knowledge of crafting custom lines of questioning and interactive exercises based in psychology. We use projectives, multiple types of media, images and heat mapping to gather deep immersive insights not possible otherwise.

It’s Decision Time
free downloadable guide

Choose to uplevel your Qualitative marketing research with new possibilities, deeper consumer insights and greater brand growth.

See How Online Focus Groups Stack Up with Traditional Qualitative Methodologies
LET’S WORK TOGETHER

Do you want to exceed your Qualitative research goals with custom-designed online focus groups and online communities that address your unique needs? We’re happy to answer your questions and setup a complimentary meeting.

    It’s Decision Time
    free downloadable guide

    Choose to uplevel your Qualitative marketing research with new possibilities, deeper consumer insights and greater brand growth.

    See How Online Focus Groups Stack Up with Traditional Qualitative Methodologies
    LET’S WORK TOGETHER

    Do you want to exceed your Qualitative research goals with custom-designed online focus groups and online communities that address your unique needs? We’re happy to answer your questions and setup a complimentary meeting.