Enhance your marketing by addressing unmet functional and emotional needs
Improve your product by understanding consumer pain points and barriers
Appeal to your target through clear, focused ads, messaging and packaging
Increase customer relevancy before the launch
Evaluate brand positioning and imagery to easily attract your target
Request Your Comparison Guide to Qualitative Methodologies Here.
Our proprietary framework uses an iterative process to incorporate industry best practices. An agile research approach provides the opportunity to update the direction of online focus groups and Qualitative online communities in real-time in response to newly uncovered consumer insights.
A. Similar to in-person focus groups, the result is vital learning to inform your marketing decision-making. Our most popular Online Focus Groups are Qualitative Online Communities, which are conducted asynchronously. The respondents are asked to participate at times most convenient to them. This promotes more willing respondents, greater honesty and richer responses.
A. Throughout the asynchronous fielding, typically over 3 consecutive days, the Online Focus Group Moderator is ever-present, analyzing and probing participants’ comments as they are posted. With keen probing, the Online Focus Group Moderator keeps the research discussions moving and on point. In-depth follow-up questions are posted on respondents’ comments to encourage more engagement as well as the collection of additional customer thoughts and ideas.
A. One Qualitative Online Community typically collects about three times the data of one traditional in-person focus group. Every respondent participates for the full amount of online field time, usually 90-120 minutes total over 3 consecutive days. By contrast, in a face-to-face focus group, respondents spend most of their time listening to others and waiting for their turn, speaking for approximately 13 minutes on average in a two-hour focus group with eight respondents. Plus, automated transcripts are available in real-time for Online Communities.
A. The years of experience and knowledge of crafting custom lines of questioning and interactive exercises based in psychology. We use projectives, multiple types of media, images and heat mapping to gather deep immersive insights not possible otherwise.
Choose to uplevel your Qualitative marketing research with new possibilities, deeper consumer insights and greater brand growth.
Do you want to exceed your Qualitative research goals with custom-designed online focus groups and online communities that address your unique needs? We’re happy to answer your questions and setup a complimentary meeting.
Choose to uplevel your Qualitative marketing research with new possibilities, deeper consumer insights and greater brand growth.
Do you want to exceed your Qualitative research goals with custom-designed online focus groups and online communities that address your unique needs? We’re happy to answer your questions and setup a complimentary meeting.