About Us

Qualitative Marketing Research to Grow Your Brand

Hi, there! I’m Holly O’Neill, Founder, Chief Insights Curator and Lead Moderator.


Marketing skills developed early in life for me. When my father died of cancer when I was a teenager, I threw myself into Junior Achievement (J.A.) as a way to managing the grief. As VP of Sales & Marketing for my J.A. company, we manufactured and sold over 300 soda can lamps!


After earning a business degree from Penn State, a life-changing move to California, an MBA from UCLA Anderson and a Screen Actor’s Guild card, I tried out for game shows. I solved multiple puzzles on Wheel of Fortune. I even held the reigning champion title for The $100,000 Pyramid for 10 years!


Game shows were fun, but business is where my heart was. I created and hosted a TV business talk show, called “Talking Business.” It’s where I got the name for my qualitative research agency.


The time spent modeling, acting and hosting a talk show taught me valuable rapport-building skills and in-depth interviewing skills I use when engaging respondents and moderating online focus groups.


When you need to better understand your target audience, fielding focus groups online is your ticket to insights. Of course, that means you’ll need an experienced online focus group moderator with a unique blend of formal acting, interview skills, rapport-building and marketing research experience to cultivate deep insights to grow your brand. Wink-wink!


For 20 years, my qualitative research agency has served clients with…

• Online focus groups and Qualitative Online Communities

• In-person focus groups and Ethnographies

• Brand strategy and positioning

• Brainstorming and New product ideation

What I Value

  Collaborating with clients to help them do online qualitative better.


  Curating qualitative research that is creative, analytical and agile.


  Injecting qualitative know-how into client workflows to deliver insights that unlock doors.


  Providing insights-driven data for improved decision-making.


  Giving back and paying-it-forward opportunities.


What Makes Me Unique?

  • Award-Winning Branding Strategist
  • Trailblazer in Online Qualitative
  • Expert Ideator & Innovation Specialist
  • Creator of Insightful, Custom Projective Exercises that Dig Deep
  • Popular Industry Speaker & Workshop Leader
  • 10-Year Champion of The $100,000 Pyramid TV Game Show
  • Solver of 3 Puzzles on the Wheel of Fortune TV Game Show
  • Curious Culture Junkie & World Hopper – Lived on 4 Continents
  • Blue-Ribbon-Winning Pie & Cookie Baker
  • Machu Picchu Climber – Twice!

Partial List of Clients


Avery Dennison

Bamboo Worldwide

Centre for Culinary Development

Charter Pacific Bank




Jason Natural Cosmetics

Jones Dairy Farm



McBride Electric



Paul Merage School of Business

Pets Best

Princess Cruises



What our clients have to say about working with us…

“Holly was a pleasure to work with and very quickly understood what we were trying to achieve. She became an extension of our team and helped us get valuable insights quickly and allowed us to fold key personas into our product development in a short period of time. Would love to work with Holly again and definitely recommend her to anyone looking for help with user research.”


Andrea Kowalski | Vice President of Products | Kareo

Featured In Marketing Research Textbooks & Popular Industry Publications…
101 More Great Games
MRAAlertMag_MROC_ HollyONeill_Oct2011
Marketing Research 8th Edition


SB-PW – Small Business for the Purpose of Public Works

SB – Small Business

MB – Micro Business

SBA – Federal

Women-Owned Small Business

It’s Decision Time
free downloadable guide

Choose to uplevel your Qualitative marketing research with new possibilities, deeper consumer insights and greater brand growth.

See How Online Focus Groups Stack Up with Traditional Qualitative Methodologies

Do you want to exceed your Qualitative research goals with custom-designed online focus groups and online communities that address your unique needs? We’re happy to answer your questions and setup a complimentary meeting.