The Amazing Secrets of

 

Online Focus Groups:

Discover How to Tap into Market Trends to

Unlock Customer Insights & Grow Your Brand

Happy Clients Include

Happy Clients Include

  If you need actionable qualitative market research to enhance your marketing decisions…

 

  If gaining vital online focus group insights would give you a competitive edge…

 

  If you need to validate your new product…

 

  If you’re searching for a seasoned online focus group moderator…

Then you’re in the right place.

  If you need actionable qualitative market research to enhance your marketing decisions…

 

  If gaining vital online focus group insights would give you a competitive edge…

 

  If you need to validate your new product…

 

  If you’re searching for a seasoned online focus group moderator…

Then you’re in the right place.

See How Online Focus Groups Stack Up with Traditional Qualitative Methodologies

Helping companies in various sectors with qualitative market research…

Consumer Packaged Goods

 

A consumer packaged goods company was looking to engage buyers in an on-going market research conversation about the use of their category and brand. A long-term Qualitative online community was fielded, which allowed for multiple studies and techniques, including virtual shop-alongs. Consumer insights were gathered around product use, purchase decision-making, elements of product confusion and co-creation of new product ideas. The results provided valuable learning to refine the brand’s product and marketing strategies.

Consumer packaged goods-Online-Focus-Groups
Consumer Financial Services

 

A consumer financial services company tested a new, disruptive product before the launch. With Qualitative online community research, usage motivations and emotional drivers were uncovered. The results allowed them to optimize rollout messaging and marketing, which increased consumer trial.

Consumer-Financial-focus-group
B2B Technology

 

A B2B technology company asked corporate IT decision-makers and technical specialists about how their company vets and implements new enterprise software. With Qualitative online community research, they discovered unmet needs, software adoption barriers, perceived “best of breed” requirements and how the client’s brand and competitors compared on these decision-influencing parameters.  The results delivered game-changing input for their new product road map.

b2b-online-focus-groups

Helping companies in various sectors with qualitative market research…

A consumer packaged goods company was looking to engage buyers in an on-going market research conversation about the use of their category and brand. A long-term Qualitative online community was fielded, which allowed for multiple studies and techniques, including virtual shop-alongs. Consumer insights were gathered around product use, purchase decision-making, elements of product confusion and co-creation of new product ideas. The results provided valuable learning to refine the brand’s product and marketing strategies.

Consumer packaged goods-Online-Focus-Groups

A consumer financial services company tested a new, disruptive product before the launch. With Qualitative online community research, usage motivations and emotional drivers were uncovered. The results allowed them to optimize rollout messaging and marketing, which increased consumer trial.

Consumer-Financial-focus-group

A B2B technology company asked corporate IT decision-makers and technical specialists about how their company vets and implements new enterprise software. With Qualitative online community research, they discovered unmet needs, software adoption barriers, perceived “best of breed” requirements and how the client’s brand and competitors compared on these decision-influencing parameters.  The results delivered game-changing input for their new product road map.

b2b-online-focus-groups
What our clients have to say about working with us…

“I have personally been a client of Holly’s for years now and she has been a powerhouse addition to our research strategy at Experian. She has a deep understanding of how insights should inform business decisions, and she executes efficient and thoughtful work no matter the objective. I highly recommend Holly as a Market Research expert and as an effective presenter.”

 

Sarah Gronewald  |  Sr. Research Analyst  |  Experian Consumer Services

“Working with Holly is always a pleasure; but more importantly, it’s always productive. She has an excellent ability to grasp client issues and is passionate about delivering superior quality. Holly has natural talent as a qualitative researcher – the keen ability to draw out respondents’ opinions and emotions, even among stalwart physicians. She produces polished reports with results that allow my team and our agency to make decisions with confidence.”

 

Christine L. Hughes | Manager Commercial Analysis | GlaxoSmithKline

“We appreciate the quality of feedback Holly provided in our recent focus group summary. Because of the actionable insights presented, our merchandising and visual teams are already taking steps to address several opportunities that will grow our business. We look forward to planning our next round of focus groups with Holly and Talking Business.”

 

Marsha St. Hilaire  |  Vice President  |  Princess Cruises

See How Online Focus Groups Stack Up with Traditional Qualitative Methodologies

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We presented on top trends in qualitative market research at these organizations:

The Best Time for Online Focus Groups Research is Now.

When you’re planning your next qualitative research to strengthen your brand and discover strategic customer insights to gain a competitive edge, we can help you…

  Uncover unmet functional and emotional needs to improve your marketing

 

  Reveal consumer pain points and barriers to category and brand usage Sharpen your advertising, messaging and packaging to better appeal to your target

 

  Sharpen your advertising, messaging and packaging to better appeal to your target

 

  Explore and refine new product concepts to increase consumer relevancy before launch

 

  Evaluate brand positioning and imagery to ensure it matches who you want to attract

The Qualitative Market Research Services to Irresistible Marketing that Skyrockets Your Brand
Online Focus Groups and Qualitative Online Communities

• Gain actionable customer insights in the most convenient way for your target.

 

• The iterative and asynchronous questioning process allows for more thoughtful responses and deeper learning.

 

• Include respondents from any market.

Branding and Positioning Strategy

• Gain powerful and emotional brand insights about your target market.

 

• Understand why they buy (or don’t buy) and what they truly want.

 

• Understand customer needs, attitudes, perceptions and decision-making.

Online Focus Groups and Qualitative Online Communities

• Discover how your brand looks, feels and sounds to your target.

 

• Evaluate and optimize your brand identity and imagery.

 

• Maximize the potential of your brand’s assets.

Strategic Brainstorming and New Product Ideation

• Removes barriers, spark imagination and encourage fresh ideas.

 

• Our skilled facilitators deftly employ hundreds of brainstorming and ideation techniques that inspire creativity.

 

• Custom-designed workshops identify new product ideas with higher potential.

The Talking Business Framework for Online Focus Groups

Our proprietary framework uses an iterative process to incorporate industry best practices. An agile research approach provides the opportunity to update the direction of online focus groups and Qualitative online communities in real-time in response to newly uncovered consumer insights.

Here’s how it works…
Talking-Business-Agile-Diagram1
1. Develop Study Design

Working closing with you to identify your research goals and develop a customized Qualitative research study design.

2. Recruit Participants

Using a highly adaptable approach of screening potential participants to ensure the right fit for your online focus groups.

3. Create Research Plan

A robust and agile program is created to include the discussion guide, various Qualitative question types, numerous scripts for differing segmentation paths and a whole suite of multimedia and other tools, such as heat mapping.

4. Moderate the Online Focus Groups

This is the implementation step when the Online Focus Group Moderator conducts the online focus groups, engaging with participants and deep diving to uncover actionable consumer stories and respondent-generated media.

5. Analyze & Report Findings

The results of the Qualitative research are packaged together in a comprehensive report giving you the immersive learning and activation insights you need to drive more value for your organization.

The Talking Business Framework for Online Focus Groups

Our proprietary framework uses an iterative process to incorporate industry best practices. An agile research approach provides the opportunity to update the direction of online focus groups and Qualitative online communities in real-time in response to newly uncovered consumer insights.

Here’s how it works…
Talking-Business-Agile-Diagram1
1. Develop Study Design

Working closing with you to identify your research goals and develop a customized Qualitative research study design.

2. Recruit Participants

Using a highly adaptable approach of screening potential participants to ensure the right fit for your online focus groups.

3. Create Research Plan

A robust and agile program is created to include the discussion guide, various Qualitative question types, numerous scripts for differing segmentation paths and a whole suite of multimedia and other tools, such as heat mapping.

4. Moderate the Online Focus Groups

This is the implementation step when the Online Focus Group Moderator conducts the online focus groups, engaging with participants and deep diving to uncover actionable consumer stories and respondent-generated media.

5. Analyze & Report Findings

The results of the Qualitative research are packaged together in a comprehensive report giving you the immersive learning and activation insights you need to drive more value for your organization.

See How Online Focus Groups Stack Up with Traditional Qualitative Methodologies

Give Us 3 Days, And We’ll Give You a Plan for Gathering Valuable Customer Insights through Online Focus Groups Market Research to Create Irresistible Marketing.
Still, have questions?
It’s Decision Time

Q. What are Online Focus Groups (Qualitative Online Communities)?

A. Similar to in-person focus groups, the result is vital learning to inform your marketing decision-making. Our most popular Online Focus Groups are Qualitative Online Communities, which are conducted asynchronously. The respondents are asked to participate at times most convenient to them. This promotes more willing respondents, greater honesty and richer responses.

Q. How Do You Field Online Focus Groups?

A. Throughout the asynchronous fielding, typically over 3 consecutive days, the Online Focus Group Moderator is ever-present, analyzing and probing participants’ comments as they are posted. With keen probing, the Online Focus Group Moderator keeps the research discussions moving and on point.  In-depth follow-up questions are posted on respondents’ comments to encourage more engagement as well as the collection of additional customer thoughts and ideas.

Q. How Much Data are Collected in Online Focus Groups?

A. One Qualitative Online Community typically collects about three times the data of one traditional in-person focus group. Every respondent participates for the full amount of online field time, usually 90-120 minutes total over 3 consecutive days.  By contrast, in a face-to-face focus group, respondents spend most of their time listening to others and waiting for their turn, speaking for approximately 13 minutes on average in a two-hour focus group with eight respondents.  Plus, automated transcripts are available in real-time for Online Communities.

Q. What Makes Your Moderators Different from Other Online Focus Group Moderators?

A. The years of experience and knowledge of crafting custom lines of questioning and interactive exercises based in psychology. We use projectives, multiple types of media, images and heat mapping to gather deep immersive insights not possible otherwise.

free downloadable guide

Choose to uplevel your Qualitative marketing research with new possibilities, deeper consumer insights and greater brand growth.

See How Online Focus Groups Stack Up with Traditional Qualitative Methodologies
LET’S WORK TOGETHER

Do you want to exceed your Qualitative research goals with custom-designed online focus groups and online communities that address your unique needs? We’re happy to answer your questions and setup a complimentary meeting.

    It’s Decision Time
    free downloadable guide

    Choose to uplevel your Qualitative marketing research with new possibilities, deeper consumer insights and greater brand growth.

    See How Online Focus Groups Stack Up with Traditional Qualitative Methodologies
    LET’S WORK TOGETHER

    Do you want to exceed your Qualitative research goals with custom-designed online focus groups and online communities that address your unique needs? We’re happy to answer your questions and setup a complimentary meeting.