Working with Holly is always a pleasure; but more importantly, it's always productive. She has an excellent ability to grasp client issues and is passionate about delivering superior quality. Holly has natural talent as a qualitative researcher - the keen ability to draw out respondents' opinions and emotions, even among stalwart physicians. She produces polished reports with results that allow my team and our agency to make decisions with confidence.

Christine L. Hughes
Manager Commercial Analysis

Focus Groups



Use Qualitative Research for Insightful Marketing Decisions

Talking Business partners with companies to uncover the attitudes and opinions of consumers in answer to the question, "Why do people buy?" Using focus groups and in-depth interviews, you discover the truth behind your brands and what motivates purchase behavior.

Using qualitative research you have a better understanding of the soul of your brand and your competitors' brands. You gain the vital insights you need to formulate competitive marketing solutions.

Build Motivating Brand Strategy

The strategists at Talking Business help you shape a clear and precise branding strategy using a mixture of creative and analytical processes. A relevant and salient positioning strategy insures that the customer experience is consistent and positive. With a comprehensive and motivating branding platform, your company consistently delivers its brand promise.

Talking Business helps companies develop inspiring brand identities - architectures, strategies, names, logos and taglines.

Uncover Fresh Ideas with Brainstorming and New Product Ideation

Looking for new products with higher marketplace potential? Facilitator led brainstorming sessions get to the heart of new product concept development. Our creative talent encourages, guides and inspires breakthrough thinking for new product development, branding and naming. We custom-design innovative brainstorming exercises and facilitate workshops that spark imagination for meaningful results.

Discover the Benefits of Working with Talking Business

Talking Business has been exceeding client expectations for over 10 years, providing full-service marketing research with an emphasis on insight and practical solutions to complex problems. We connect with your target audiences to better understand brands, loud and clear.

If you would like more information on any of our focus group, branding or brainstorming programs, please call us at 949.721.4160 or email us at

American Marketing Association QRCA Ten Years!

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